Worried that you aren’t receiving enough client enquiries to book your services this year and find yourself thinking about how to increase your customer base? While a strong sales team can make a big difference in the bottom line, you don’t want to ignore how the rest of your business can increase sales as well.

Ways to Increase Client enquiries for your Service-Based Small Business

The coronavirus outbreak across the countries have hampered  both around the world and in India especially in the small and midsize business (SMB) segment.

Worried that you aren’t receiving enough client enquiries to book your services this year and find yourself thinking about how to increase your customer base? While a strong sales team can make a big difference in the bottom line, you don’t want to ignore how the rest of your business can increase sales as well. Well i’ve been there and have some solutions to offer! Here are a few ideas (most of them low or zero cost) for driving more sales to help your business grow.

TIP 1: REACH OUT TO VENDORS YOU’VE WORKED WITH IN THE PAST OR HAVE A GOOD RELATIONSHIP WITH

Whether you hold them once a month, once a quarter, or whatever makes sense for you, you want it to be regular. If you can provide a broader range of services for your current clients, you become even more essential to their business. That means more sales and a stronger relationship. You hop to get referrals from others in your industry, be sure to reach out to vendors who are likely to recommend your work! You can do this through gifting, notes, or even offering gifted services, like free headshots. You’ve done all the work to get them ready to buy, but that isn’t the finish line. Revisit the sales essentials to make sure you don’t loose prospects in the final stages of the process.

TIP 2: START BUILDING RELATIONSHIPS WITH PEOPLE YOU’D LIKE TO WORK WITH IN THE FUTURE.

Another proven way to support your bottom line is to focus on converting prospects into clients. You’ll want to put the attention on how your product or service will make your customers’ lives easier, cheaper, or happier. One way to accomplish that is to look for creative ways to combine services into a package or multiple products into a bundle. They’ll feel like they are getting more for their money (which we all want). Having a specific reason for a deal can explain the discount and still create interest, differentiating yourself from the competition, usually in clever ways.When it comes time for conversion, however, you still have to sell to your clients.

TIP 3: REACH OUT TO ALL FORMER CLIENTS (THAT YOU ENJOYED WORKING WITH).

Your existing customers should be the first priority when attempting to boost sales. They trust you as they show willingness to give you money in exchange for products or services. An excellent job  when serving them, then they should be primed to do more business with you. If you can provide a broader range of services for your current clients, you become even more essential to their business. That means more sales and a stronger relationship. The more clients will anticipate interacting with you in the future, the better. Plus, they can let others know about your promotions in advance. These referrals should lead to a larger customer base.

TIP 4. BUSINESS LISTING

Making sure you don’t just complete the bare minimum such as name, address, phone number, and website. Fill out every field of your profile. The more supply of information, the better it will perform on searching more confident customers can be in choosing your business, and the more you will stand out above competitors. Consumers trust what other customers have to say, and often use reviews as a deciding factor on choosing a business. Seeding your Q&A section, giving your customers a clear picture of what to increase their chances of engaging with you which can help to sales.

TIP 5: DIGITAL ADVERTISE (WISELY)

As social media platforms continue to expand and multiply, they provide new avenues for reaching and nurturing your audience. Ultimately, that can lead to more sales. You can look at sites like Facebook, Twitter, Pinterest and Instagram as watering holes for your current or potential clients and an efficient way to use promotions. Giveaways or special deals are more likely to grab your audience’s attention, which can lead to more sales. Make sure your profiles are optimised, put a call to action on your homepage. One of the most effective ways to nurture leads through this process is email marketing, keep in touch with with clients through an automated campaign. Make connections with other providers in your industry. At the very least, you can refer business to one another, but you might also find ways to partner to offer unique package deals to your customers. Offer free trials or demonstrations. Don’t forget to have an active and alive web presence by blogging about what you do, how you do it, and your favourite client experiences (or how you got them results). By blogging, you can establish know, like, trust and show future clients that you are exactly the service provider they are looking for (hint: use Pinterest and good SEO tactics to get more visitors to your website).