Why brands are shifting on engaging with Esports in India
In the Esports space, both gaming and non-gaming brands have made inroads. Given the engaged audience and growing base of players and…
What Brands Can Learn through Music Industry to boost Brand Awareness
Product placement within music videos can contribute to a lift of 8% points in purchase intent and improved perception — higher than full-scale marketing campaigns, not to mention far cheaper and faster. So from a money-making perspective, product placement in videos makes perfect sense for both the brand and the artist.
Heels go up when the economy goes down
Trends are always coming in and going out of fashion. Shoes styles are constantly evolving and modifying from the more functional boots to the cozy sandal to gravity defying stiletto. The only crucial shoe trend that goes unnoticed, are ‘Heels’ […]
‘Rebranding’ do i need it?
Are you contemplating a company rebrand? Perhaps you’re not so inspired by your logo anymore, or you feel like the aesthetics doesn’t speak to your values, or you’re branching into new territories with your company.
Unprofessional Brand
If your brand looks unprofessional, people tend to consider your work a hobby. When this happens, clients may feel they can control the relationship or tell you how to do your job. If you want to set your business up for long-term success, start here.