The branding way of life.
A subject of complexity and nuance, colour psychology in branding is typically splashy infographics rarely beyond the see & say levels. These leaves us unequipped to make smart choices about the colour spectrum to convey the right message with branding. But why is it waveringly shallow?
When it comes to branding & marketing is often a source of confusion right see through it people coming into the branding & marketing for the first time or people who have been in the industry for quite a long time some see marketing and branding as one and the same thing, some see branding as a subset of marketing or some people skip pass branding and go altogether to marketing and that don’t ever ends in one way. It is totally understandable why there are people confused in the difference between the two and it’s the same reason where some put them in the same basket