The branding way of life.
If your brand looks unprofessional, people tend to consider your work a hobby. When this happens, clients may feel they can control the relationship or tell you how to do your job. If you want to set your business up for long-term success, start here.
A subject of complexity and nuance, colour psychology in branding is typically splashy infographics rarely beyond the see & say levels. These leaves us unequipped to make smart choices about the colour spectrum to convey the right message with branding. But why is it waveringly shallow?