‘Rebranding’ do i need it?
Are you contemplating a company rebrand? Perhaps you’re not so inspired by your logo anymore, or you feel like the aesthetics doesn’t speak to your values, or you’re branching into new territories with your company.
Building Expertise
Do you desire to be recognised as an expert in your field? 15 Steps To Establish Authority in Your Field, with a bonus tip!
Emotional branding business
So how do emotions affect your branding? Can your brand connect with clients on an emotional level? Can small businesses find success in emotional branding?
Branding Influence staff
Every day we prioritize and every day we choose to prioritize other work over building a strong employer brand. Whether or not this is an active decision is debatable. Read how employees who understand its meaning and importance engage in developing and delivering a strong brand.
Colour on Branding Business
A subject of complexity and nuance, colour psychology in branding is typically splashy infographics rarely beyond the see & say levels. These leaves us unequipped to make smart choices about the colour spectrum to convey the right message with branding. But why is it waveringly shallow?