SpiritMasters Project Management -

Evolving stakeholder perceptions to increase market share and affinity. SpiritMasters needed to develop a better positioning that would serve as a platform for all communications, create internal focus and alignment, and drive dramatic growth.

I succour them answer the following strategic questions:

How do we position ourselves for aggressive growth in a highly regulated environment?
How do we bring our brand to life at the highest impact touchpoints?
How do we tell a story of value to compete with bar catering brands?
How do we segment our customers so our products and services resonate best?

Competitive and trends analysis,
Rigorous primary research,
Brand strategy development,
Competitive positioning/ brand pillar development,
Visual expression and identity, Communication strategy, Bringing the brand to life,
Marketing execution,
Customer segmentation,
Customer touchpoint journey,
Web development,
Creative designs,
Sales presentation