- Project background
Establishing Real Meta Entertainment as a platform that interestingly connects the real world with the virtual world, creating a foundation for this transformative brand and entering the NFT & Web3 industry to generate significant development in the entertainment area.
- Questions
I used the following strategic questions:
- How do we position ourselves for aggressive growth in a highly regulated environment?
- How do we bring our brand to life at the highest impact touchpoints?
- How do we segment our customers so our products and services resonate best?
- What messages will communicate our value proposition best to each segment?
- How do we innovate fresh products and services to capitalize on emerging trends?
- Approach
Competitive and trends analysis,
Content creation (copywriting, graphic design, etc),
Content strategy
Branding,
Content publishing & scheduling
Visual expression and identity,
Communication strategy,
Campaign Management,
Customer touchpoint journey,
Social Media Management,
Digital Marketing,
Creative Direction
UX/UI
Results
Aligned previously siloed geographies and lines of business, created
aggressive marketing strategies to compete head on with powerful brands and equipped
sales team with breakthrough tools and messages.
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