- Project background
Building a global reputation through a more aggressive competitive digital positioning. The India Infrastructure Publishing Private Limited needed assistance in positioning their organisation to drive global growth and advance their mission.
- Questions
I assist them answer the following strategic questions:
- How do we optimise our value and position ourselves for acquisition?
- How do we accelerate our growth in digital market?
- How do we position our brand to jumpstart aggressive digital growth?
- How do we innovate fresh SEO strategies to capitalise on emerging trends?
- How can we best position ourselves for competitive advantage with each segment?
- What campaign will bring our brand to life in the most impactful way?
- Approach
Competitive and trends analysis,
Rigorous primary research,
Brand strategy development,
Competitive positioning,
Visual expression and identity,
Communication strategy,
Bringing the brand to life,
SEO strategy,
Brand tracking and measurement,
Content Management/ Development ,
Creative directions,
Email Marketing.
Results
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