- Project background
Establishing Real Meta Entertainment as a platform that interestingly connects the real world with the virtual world, creating a foundation for this transformative brand and entering the NFT & Web3 industry to generate significant development in the entertainment area.
- Questions
I used the following strategic questions:
- How do we position ourselves for aggressive growth in a highly regulated environment?
- How do we bring our brand to life at the highest impact touchpoints?
- How do we segment our customers so our products and services resonate best?
- What messages will communicate our value proposition best to each segment?
- How do we innovate fresh products and services to capitalize on emerging trends?
- Approach
Competitive and trends analysis,
Content creation (copywriting, graphic design, etc),
Community growth and management
Content strategy
Branding,
Content publishing & scheduling
Public Relations,
Visual expression and identity,
Communication strategy,
Influencer Marketing,
Campaign Management,
Customer touchpoint journey,
Promotional partnership,
Product Positioning,
Brand Integration,
Social Media Management,
Digital Marketing,
Web development,
Associated Brands in this project:
Event
Gallery
Results
Aligned previously siloed geographies and lines of business, created
aggressive marketing strategies to compete head on with powerful brands and equipped
sales team with breakthrough tools and messages.
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