- Questions
I assisted them answer the following strategic questions:
- How do we position our brand to jumpstart aggressive financial growth?
- How do we tell our story better in a fractured and intensely competitive marketplace?
- How do we innovate fresh products and services to capitalise on emerging trends?
- How do we evolve our culture to stay in step with our evolution?
- How can we proactively measure our brand performance to demonstrate success?
- How can our voice bring our brand to life and what messages will resonate best with our different audiences?
- How do we segment our customers so our products and services resonate best?
- Approach
Competitive and trends analysis,
Community growth and management
Content strategy
Branding,
Content publishing & scheduling
Public Relations,
Visual expression and identity,
Communication strategy,
Influencer Marketing,
Campaign Management,
Customer touchpoint journey,
Promotional partnership,
Product Positioning,
Social Media Management,
Digital Marketing,
Catalogue Management,
Brand benchmarking,
Debrief post shoot regarding brand objectives with respect to visual strategy & styling for photoshoot.
Results
47% revenue increased
40% expense reduction in marketing budget.
Created aggressive marketing strategies to compete head on with powerful brands in the industry.
PR Sourcing - Aanita Shroff ( Brahmāstra | Ranbir Kapoor)